Social Media Post

A concept social media campaign designed to promote better recycling habits by simplifying waste-sorting guidelines into clear, engaging content.

Objective
Encourage correct recycling practices and reduce contamination through easy-to-understand guidance.

Audience
• Families and homeowners
• Young adults and renters
• Community members seeking clearer recycling information

Strategy
A 6-slide Instagram carousel using simple visuals and concise messaging to improve understanding and everyday habits.

Deliverables
• Social media campaign concept
• 6-slide educational carousel
• Instagram-optimized visuals
• Community-focused messaging

This project highlights my ability to translate complex public information into clear, accessible digital content.

TrueNorth Financial

Path to Homeownership Campaign

A concept campaign for a fictional Canadian financial institution, focused on helping first-time homebuyers understand key financial steps before purchasing a home.

Objective
Educate Canadians aged 25–35 on credit, budgeting, and saving to support confident homeownership decisions.

Audience
• First-time homebuyers
• Young professionals
• Couples planning their first home

Strategy
An Instagram carousel series designed to simplify complex financial topics through clear, structured storytelling.

Deliverables
• Brand identity concept
• Social media campaign strategy
• 7-slide educational carousel
• Engagement-focused call-to-action

This project highlights my ability to combine brand design, content strategy, and educational storytelling.