Indy Tiger DesignIndy Tiger DesignIndy Tiger DesignIndy Tiger Design
  • Home
  • About Me
  • Services
    • Web Design
    • E-Commerce
    • Email Marketing
    • Print Design
  • My Portfolio
  • My Blog
  • Contact Me

Why Email Marketing is not DEAD!!!

    Home Email Marketing Why Email Marketing is not DEAD!!!
    Next
    Email-Marketing-Image

    Why Email Marketing is not DEAD!!!

    By Indy Tiger Design | Email Marketing | 0 comment | 11 July, 2018 | 0

    The powerful innovation that social media networking platform has brought to the world of advertising and business marketing has often led many marketers to believe that email marketing has declined. But is that true?
    Reports and statistics reveal that brands now rely on email marketing more than ever because it entails various advantages and benefits that social media cannot provide. It presents itself as a valuable part of online marketing, the importance of which cannot be underestimated.

    Let’s take a look at the reasons why email marketing is still very much alive:

    Consumers Want Promotional Emails

    Statistics reveal that email marketing is prolific and popular because the customers want to receive emails that contain promotional discounts, information about latest releases and other stuff that allows them to feel connected with the brand.

    According to a Sherpa Marketing study conducted in 2015, nearly 72% of the consumers chose emails as the most preferred medium of communicating with their favourite brands. The study further revealed that nearly 61% of the customers shared their preference for weekly promotional emails, while 28% were in the favour of receiving emails more frequently.

    Greater Level of Engagement

    Email marketing promises a much greater engagement, and it is evident that the use of internet and emails is very essential for influencing consumer behaviour. Most of the consumers who are Gen X, Boomers and even the millenials prefer email marketing as the most reliable medium for business communication. According to a DMA study, 76% of the marketers believe that email subscribers are the most actively engaged consumers.

    Misconception about Social Media

    A popular misconception about Millenials and their social media usage is that they cannot be effectively influenced through email marketing, which is wrong, because even though the millenials use social media networking sites to engage and learn more about brands, they always chose to interact with these brands via email. According to a study conducted by Adestra, 73% of the millennial participants prefer emails to interact with brands.

    Greater Return on Investment

    Statistics reveal that email marketing provides a striking return of $44.25 on every single dollar invested into your business.

    A study conducted by Digital.com reveals that on average, businesses who use email marketing to interact with their consumers tend to get a 4300% return on investment and this is primarily because emails allow businesses to get attention from the forefront with an easy opportunity to follow-up to increase sales and revenues. Emails also build up chances of referrals, along with building a relationship of authority and trust with your consumer audience.

    Email marketing is certainly a vital part of your advertising campaign. It may seem that its importance is diminished among the social media boom. However, this is far from the truth as email marketing has retained its value and is promoting businesses more than ever. You need to consider the valuable asset of speaking to your audience directly and calling them to action, before putting the strategy to one side.

    If your looking for a freelancer designer or need help with your Email Marketing Contact Me

    What did you think of this article?
    Please feel free to leave a comment below.

    No tags.
    Indy Tiger Design

    Indy Tiger Design

    More posts by Indy Tiger Design

    Related Post

    • Social Media icons

      Is Social Media Any Good? 5 Ways You Can Be Certain

      By Indy Tiger Design | 0 comment

      Many brands still believe that creating a social media platform to promote their brand online is not a necessity, and increasingly, they find themselves missing out on all the benefits enjoyed by those who haveRead more

    • Design is the silent ambassador of your brand.

      Quote of the Day

      By Indy Tiger Design | 0 comment

      Design is the silent ambassador of your brand  – Paul Rand Read more

    • SEO, Laptop and Coffee

      What is SEO? & Why you should care as a Business Owner

      By Indy Tiger Design | 0 comment

      Whether you have an online blog, a shopping platform, or a service-providing business, generating organic search engine traffic, the traffic that you don’t have to pay for, through SEO optimization is highly beneficial. You see,Read more

    • Graphic Designer Freelancer Work Space

      The Pros and Cons of Hiring a Freelancer

      By Indy Tiger Design | 0 comment

      The freelance market has emerged as a powerful innovator during the past few years, and increasingly, organisations are hiring freelancers to reduce costs and create a flexible organisational model. One person cannot handle all theRead more

    • Business woman & men competing

      5 Things Your Competitors Can Teach You

      By Indy Tiger Design | 0 comment

      Today, we live in an age of entrepreneurship that is strikingly different from how businesses were conducted decades ago. Nowadays, companies use social media to conduct their marketing strategies, they share economies with industries inRead more

    • 5 Easy Ways to Grow Your Email Audience

      5 Easy Ways to Grow Your Email Audience

      By Indy Tiger Design | 0 comment

      Email marketing is one of the most progressive and traditional strategies to captivate your audience, and in this article, we will introduce you to 5 simple tricks of growing your email audience. Let’s get started:Read more

    • 6 Ways to Tell You’re Suffering from an Obsession with Social Media

      6 signs that you’re obsessed with social media

      By Indy Tiger Design | 0 comment

      Social media has innovated the modern world in more ways than one, however, it has also left us in the wake of various disadvantages. Many of us feel obsessed with social media, which comprises ourRead more

    • The Importance of a Design Brief

      The Importance of a Design Brief

      By Indy Tiger Design | 0 comment

      Creating a well-articulate and thorough design brief is essential to give your design project a structured form and help you the client understand all their needs and requirements, along with developing trust and understanding. ThisRead more

    Leave a Comment

    Cancel reply

    Your email address will not be published. Required fields are marked *

    Next

    Categories

    • Business Ideas
    • Email Marketing
    • Quote
    • SEO
    • Social Media
    • Uncategorized

    Recent Posts

    • Toxic Boss
      19 June, 2019
      0

      Why a Toxic Work Environment is bad For Your Business?

    • 5 Signs You Should Invest In Apps for Business
      3 April, 2019
      0

      5 Signs You Should Invest In an App for Business

    • The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.
      1 April, 2019
      0

      The path to the CEO’s office should not be through the CFO’s office….

    Subscribe To My Newsletter

    Get Indy Tiger monthly blog updates. Promise no spam nor sell your data.

    Past Projects

    • Autopart Catalogue - Design Example
    • DCL leaflet - Design Example
    • TVS Logo
    • TVS website design example
    • Email Newsletter - Design Example
    • Alchemy Media Design Mockup
    • Alchemy Media Logo
    • DCL Banner - Design Example
    • DCL Role Banner - Design Example
    • About Me
    ShowMeLocal.com | Privacy Policy | Indy Tiger 2019 © All Rights Reserved
    • Home
    • About Me
    • Services
      • Web Design
      • E-Commerce
      • Email Marketing
      • Print Design
    • My Portfolio
    • My Blog
    • Contact Me
    Indy Tiger Design