The powerful innovation that social media networking platform has brought to the world of advertising and business marketing has often led many marketers to believe that email marketing has declined. But is that true?
Reports and statistics reveal that brands now rely on email marketing more than ever because it entails various advantages and benefits that social media cannot provide. It presents itself as a valuable part of online marketing, the importance of which cannot be underestimated.
Let’s take a look at the reasons why email marketing is still very much alive:
Consumers Want Promotional Emails
Statistics reveal that email marketing is prolific and popular because the customers want to receive emails that contain promotional discounts, information about latest releases and other stuff that allows them to feel connected with the brand.
According to a Sherpa Marketing study conducted in 2015, nearly 72% of the consumers chose emails as the most preferred medium of communicating with their favourite brands. The study further revealed that nearly 61% of the customers shared their preference for weekly promotional emails, while 28% were in the favour of receiving emails more frequently.
Greater Level of Engagement
Email marketing promises a much greater engagement, and it is evident that the use of internet and emails is very essential for influencing consumer behaviour. Most of the consumers who are Gen X, Boomers and even the millenials prefer email marketing as the most reliable medium for business communication. According to a DMA study, 76% of the marketers believe that email subscribers are the most actively engaged consumers.
Misconception about Social Media
A popular misconception about Millenials and their social media usage is that they cannot be effectively influenced through email marketing, which is wrong, because even though the millenials use social media networking sites to engage and learn more about brands, they always chose to interact with these brands via email. According to a study conducted by Adestra, 73% of the millennial participants prefer emails to interact with brands.
Greater Return on Investment
Statistics reveal that email marketing provides a striking return of $44.25 on every single dollar invested into your business.
A study conducted by Digital.com reveals that on average, businesses who use email marketing to interact with their consumers tend to get a 4300% return on investment and this is primarily because emails allow businesses to get attention from the forefront with an easy opportunity to follow-up to increase sales and revenues. Emails also build up chances of referrals, along with building a relationship of authority and trust with your consumer audience.
Email marketing is certainly a vital part of your advertising campaign. It may seem that its importance is diminished among the social media boom. However, this is far from the truth as email marketing has retained its value and is promoting businesses more than ever. You need to consider the valuable asset of speaking to your audience directly and calling them to action, before putting the strategy to one side.
What did you think of this article?
Please feel free to leave a comment below.